With Rings Unique, we emphasize design first, diamonds second. We take you to a world of intricate and inspired design where a diamond is part of a total ring sculpture, not necessarily the dominating centerpiece. We also suggest wedding sets, where the engagement ring and wedding band complement each other perfectly and matching sets, where bands for two people match.
All ring shoppers should know the 5 C’s of diamonds: Carat, Cut, Color, Clarity, and Cost. To these, let us add a 6th C: Confidence!
Tips for Selecting a Diamond from Rings Unique
2. Cut: This refers to the shape of the diamond (round, square, radiant, cushion, oval, etc.) and its proportions of length, width, depth and its finish. A diamond’s proportions, finish and balance produce the diamond’s sparkle and fire. We try to use industry ratings of Excellent Ideal, Premium or Tolkowsky Ideal for our diamonds.
3. Color: This refers to the lack of color of a diamond. Industry ratings start with D, perfect and rare, and go all the way down the alphabet. We emphasize E-F-G, colorless, highly desirable yet nicely affordable.
4. Clarity: This refers to the type, location and degree of inclusions in or on a diamond. Diamonds have inclusions--the question is where and how visible. We emphasize ratings of VS2 (very slightly included) or higher, but sometimes a lower grade of SI1 is satisfactory provided other factors are high. Given a choice between a color and clarity, we generally choose better color.
5. Cost: Buy what you can afford. Going into debt for a diamond is never worth it.
6. Confidence: Have genuine trust in the retailer selling you a diamond.
If your ring requires a diamond, we will be happy to search for at least 3 stones and give you quotes. At your request, we may also search for other precious stones on your behalf, including sapphires, rubies, zircons, or others. Also, we frequently set heirloom diamonds sent to us with appraisal certificates included. Or, you may send us a diamond purchased elsewhere along with its certificate.
Frequently asked questions about diamonds:
2. How do I purchase a diamond from Rings Unique? First, decide the setting. Second, we discuss the size of the stone, what is recommended, what is the biggest or the smallest. Then, we discuss your preferences and budget.
3. Is a Rings Unique diamond better than another one I might buy elsewhere? Possibly, but it depends on the characteristics of the stone in comparison. Please discuss with us the details about a competitive stone. We will advise you to buy it if it is better.
4. How do I know the quality of a Rings Unique diamond? First, our gemologists evaluate and critique the selection of diamonds offered. Second, we have many sources for diamonds, not only permitting a wide variety of choices but also creating a competitive tension among our sources to provide us the very best. Third, we work closely with our artisans to establish the parameters for the optimal look of the design you have chosen--our artisans will not set a sub-standard diamond in an exquisite design. Fourth, once you have the diamond that meets your needs, we will fax or send you a copy of the diamond’s laboratory certificate. Fifth, our diamonds follow a chain of authenticity to make sure the diamond you purchased is the diamond you get. Remember, we work with small independent and trustworthy jewelry artisans in small studios, not large manufacturing factories where a diamond touches many hands.
5. How do I know that the price from Rings Unique is the best price? Diamond pricing is very confusing. It is important to make sure that prices are compared against nearly identical stones. Rings Unique has very specific selection criteria in color, clarity and especially cut and proportion. We try to source the best of the best.
6. Will I see my diamond before it is set? Probably not, unless you want to buy the diamond first and pay for its shipping back and forth. Hopefully, the diamond’s certificate, our professional consultation and your confidence in us will be sufficient to help you make a purchase decision about your diamond.
7. Why should I purchase a diamond through Rings Unique instead of elsewhere? We believe this answer is simple: knowledge, convenience, price and trust. Remember the 6th C above? Confidence!
